Case Study: Echometer at Shopware AG

Anchoring company values with Echometer and promoting team and executive development throughout the company.

About Shopware

Shopware is a leading e-commerce system and is used by some of the largest European brands, retailers and manufacturers in the B2C and B2B industries.

As a pioneering open source solution, Shopware gives users the freedom to develop growth potential quickly and easily - with more flexibility and less complexity. Today, more than 100,000 companies already trust Shopware's solutions.

The Shopware headquarters in Schöppingen, Westphalia employs 200 people and also relies on a worldwide network of ~1,200 partners.

Initial Situation

Rapid growth and the "War for Talents"

At the end of 2019: Shopware is growing steadily. In contention for qualified employees, positive corporate culture must be strengthened further and ensured.

Three goals are set:

  1. Actively work on internal feedback culture at a team level
  2. Company-wide, measurable anchoring of corporate values - within the teams
  3. Strengthening the role of managers as coaches - through bottom-up & on-the-job development

An intensive search for a suitable software tool that can accompany this process is conducted.

The challenge

Team development is an area for which there was no suitable software solution before Echometer.
Ralf Marpert
Director Finance & Human Resources @ Shopware AG

Echometer As The Solution

Echometer is introduced company-wide - at just the right time, before Corona breaks out.

Bottom-up change

During the outbreak of Coronavirus, Echometer proves to be a valuable tool, supporting managers in ensuring the adaptability of teams:

The teams collected feedback on current developments and the psychological aspects of their teamwork every 2 to 4 weeks. The results of this were then reflected independently in team workshops (known as retrospectives) with their manager.

Echometer took on the role of digital coach, covering the moderation and organization of the retrospectives, so that the teams and managers could continue to concentrate on their work.

The Cultural Health Check

The management and HR team can centrally define questions that will be asked across all teams. 

This gives the HR team continuous insight into the well-being and development of the teams. With this, it can be seen whether managers are incorporating the feedback generated from their retrospectives while working independently with their teams or not.

Here, too, both managers and HR have some work reduced by the self-organization of the teams.

The Added Value

A learning and adaptable organization

Through this, the HR team had insight into the activity of the teams and thus were able to follow, live, how the teams were developing (resulting in an average of 4.6 action items per team), and drive change.


The Results

When I look at the Echometer dashboard, I see that our 26 teams are working on over 150 active bottom up action items. This clearly shows how Echometer helps us to initiate real change within our teams.
Lena Thesing
HR & Talent Sourcing @ Shopware

Get Started Now!

Schedule an online demo now and find out how Echometer can contribute to team development and cultural change in your company.