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The difference between Product Manager & Product Owner?

In the agile world, Product Manager and Product Owner are two key roles that are often confused with each other. Both play a crucial role in the development and management of products, especially in the context of Scrum, an agile framework. But what exactly is the difference between these two roles?

First of all: companies certainly do not use the two role descriptions perfectly according to the definitions below. The roles can definitely be identical in practice, even if they are titled differently. The role of Product Manager is probably officially less well defined than the role of Product Owner – overall, both roles are similar.

What is the difference between Product Manager and Product Owner | Relationship

The role of the product owner

The term "Product Owner" comes from Scrum, an agile framework that helps teams to structure their work and ultimately solve complex problems effectively. A scrum team typically consists of a product owner, a scrum master and developers with specific responsibilities.

According to the "Scrum Guide", the Product Owner is responsible for "maximizing the value of the product resulting from the work of the Scrum team". 

The main tasks of the product owner include creating user stories for the development team and ensuring that these stories meet customer requirements. The product owner therefore advocates for the customer's needs and represents the voice of the customer in the development team to ensure that the right product is developed.

Other responsibilities of the Product Owner include

  • Manage the product backlog by creating and communicating backlog items and prioritizing them to maximize value.
  • Definition and "management" of the product vision.
  • Understanding market and customer needs and translating them into realizable user stories.
  • Work closely with the teams to ensure that products meet customer needs.
  • Acting as the main point of contact for all stakeholders and ensuring their approval of important decisions and strategies.
Product Owner or Product Manager: Both should ensure that no chaos breaks out in the agile project.

What is the difference between Product Manager and Product Owner | Relationship

The role of the Product Manager

Product Managers play a more strategic role by focusing on the long-term vision of a product and aligning the product roadmap with the overall organizational goals.

The responsibilities of a Product Manager may vary depending on the organization, but typically include:

  • Carrying out market and user research to determine customer needs for the product vision.
  • Putting together and aligning teams around the "product roadmap", if you can call it that.
  • Helping to decide which features should be developed next.
  • Monitoring of teams and projects to ensure a successful product launch.

The Product Manager usually has a more outward focus. In contrast, the Product Owner is more internally focused as they work closely with development teams to ensure that the product is developed according to these requirements.

In an ideal situation, for example, there could be a Product Manager who manages the product strategy and vision, and a Product Owner who is responsible for implementing this strategy. 

 

What is the difference between Product Manager and Product Owner | Relationship

The difference between Product Owner and Product Manager

So what is the key difference between Product Owner and Product Manager?

In agile product development, the key difference between product managers and product owners lies in their focus and responsibilities. While the product owner acts tactically, focusing on maximizing customer value by managing the product backlog and working closely with the development team, the product manager takes on a strategic role. He defines the long-term vision, aligns the product roadmap with organizational goals and keeps an eye on the entire product life cycle.

What is the difference between Product Manager and Product Owner | Relationship

Product Owner or Product Manager: Which career path?

The decision between the role of a Product Owner and a Product Manager depends on individual preferences and professional goals. Those who prefer a tactical focus, like to work directly with development teams and drive the implementation of specific customer requirements could thrive as a Product Owner. On the other hand, the Product Manager path is attractive to those who value a more strategic perspective, want to take full product lifecycle responsibility and enjoy shaping the long-term vision of a product. Both roles offer unique challenges and opportunities – ultimately, as mentioned, the choice should be guided by individual interests and career goals.

At the same time, as always, it is important to start small: Ultimately, it doesn't matter which of the two roles you take on first, or whether you first take on a preliminary stage of the roles (for example, also as a software developer). The more experience you gain, the easier it will be to take on your desired position later on. So just get started in a product team and learn!

What is the difference between Product Manager and Product Owner | Relationship

Relationship between Product Owner and Product Manager

The relationship between the Product Owner and the Product Manager is of central importance for the success of agile product development. While the product owner works closely with the development team and focuses on the implementation of specific customer requirements, the product manager creates the overarching strategic direction of the product. 

This symbiotic relationship requires continuous communication, clarity in the distribution of tasks and a shared understanding of long-term goals. The harmony between the two roles ensures that short-term implementation steps are in line with the long-term vision of the product, resulting in holistic and successful product development.

Here are some concrete tips if you, as a product owner, want to improve your relationship with the product manager: 

  1. Clear communication: Make sure that communication between you as the product owner and the product manager is clear and open. Regular meetings and clear communication channels help to avoid misunderstandings.

  2. Common goals: Define common goals and ensure that you and the Product Manager understand the overarching company goals. This promotes collaboration in terms of a coherent product development process.

  3. Distribution of tasks: Clarify the responsibilities and distribution of tasks between you and the product manager. A clear demarcation helps to avoid overlaps and increase efficiency.

  4. Regular feedback: Establish regular feedback loops in which you can share your perspectives. This promotes continuous improvement and adaptation to changing requirements.

  5. Mutual understanding: Make sure that you develop a deep understanding of the product manager's work, and vice versa. As the product owner, you should understand the strategic considerations, while the product manager should understand the tactical challenges.

  6. Joint training courses: Attend joint training courses to expand your skills and knowledge. This not only promotes your professional development, but also creates a shared knowledge base.

  7. Team orientation: Do not view the relationship in isolation, but as an integral part of the entire development team. A strong team orientation promotes collaboration and the success of the entire project.

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What is the difference between Product Manager and Product Owner | Relationship

Better team development as a team lead

Regardless of your role, continuous improvement of your team is the key to satisfying stakeholders and impressing your managers. This is where Echometer can help you, designed specifically for teams that don't have a dedicated full-time Scrum Master.

Echometer is a digital tool that helps agile team leads with agile retrospectives and team Health Checks. Whether remote, hybrid or on-site: it makes team coaching measurable and professionalizes your work while saving you a lot of work. Just take a look at our website to find out more: www.echometerapp.com.

"Whether product owner or product manager: the customer should be your favorite contact person, because customer needs are your innovation driver."

Christian Heidemeyer, Psychologist & Scrum Master

What is the difference between Product Manager and Product Owner | Relationship

Conclusion - Difference Product Owner vs. Product Manager

To summarize, product managers and product owners have different but complementary roles in agile product development. While the product owner ensures the implementation of customer requirements at a tactical level, the product manager acts at a strategic level by shaping the long-term vision of the product a little more. At the same time, it should be kept in mind that these are theoretical distinctions and are often not found in practice.

Finally, another quick hint: If you would like to know how it feels to develop your team with our tool: You can start an agile retrospective below without logging in, in this case the "Keep, Stop, Start" workshop. 

Alternatively, simply forward our website to the responsible colleagues: www.echometerapp.com.

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FAQ about the online retrospective tool

No, you do not need to log in to Echometer or register to test the Retro Board and Retro Tool in Echometer.

You can try out Echometer's Retro Board via the following link without logging in: Try a Practice Round

First, simply register for free in Echometer. Then navigate to the workspace for which you would like to purchase the retro tool. If you haven't already done so, you can do so here: Create account in Echometer 1:1 tool

You can then manage your subscription (for both the retro tool and the 1:1 software) within the workspace settings.

You can choose from various payment methods when upgrading.

If you do not have access to your company's credit card yourself, you can simply add a buyer as a workspace admin in your Echometer workspace so that this admin can carry out the upgrade for you.

In Echometer there are two separate software solutions that are available within each workspace in Echometer:

  • 1:1 tool: Software for planning and conducting 1:1 meetings and tracking employee development
  • Retrospective tool: Software for planning and moderating retrospectives and tracking team development through team health checks

Both are independent software solutions, so they can be used separately from each other.

However, they work according to the same principles and aim to achieve the same added value: The continuous improvement of agile teams. In this respect, the simultaneous use of both software solutions is recommended.

Yes, you can assign administration rights to any number of users at both team level and workspace level. Please note the following:

  • Only workspace admins can take out and manage a Echometer subscription for a Echometer workspace.
  • Only workspace admins can create additional teams and name or remove additional workspace admins.
  • Team admins can appoint and remove additional team admins and team members for their team

If an agile team does not yet have much experience with retrospectives, a tool that effectively guides you through the retrospective and offers many templates is recommended:

  • Echometer is known not only for being an intuitive online retro board, but also for offering a very effective guided flow through the retrospective. At the same time, Echometer offers whiteboards that can be flexibly integrated into the retrospective. This makes Echometer very beginner-friendly.
  • Echometer also has extremely versatile and creative templates for retrospectives and team Health Checks that stimulate team reflection. Inexperienced teams in particular are very grateful for the food for thought in Echometer.

This makes Echometer the best software recommendation for beginners with agile retrospectives or Scrum beginners. By the way, you can try out Echometer for free without logging in: Echometer Try out the retro tool

Yes, you can collect and measure the eNPS (Employee Net Promoter Score) in Echometer's Health Checks and surveys for retrospectives.

The eNPS can be evaluated in Echometer both at team level and across teams. For example, you can use the heat map in the Workspace Health Dashboard for cross-team evaluation.

The Echometer Retrospective software is designed to guide teams through the retrospective process with maximum ease and effectiveness, following best practices.

The steps and their sequence can be customized using the navigation within the retro. By default, a retrospective in Echometer is structured in this way:

  • Icebreaker
  • Review of open measures from past retros
  • Collect feedback (first Health Checks, then open questions)
  • Prioritization of feedback
  • Deriving action items
  • Conclusion of the retrospective with the "ROTI score" (Return on Time Invested)

Additional whiteboards (e.g. for workshops, for analyzing problems or for brainstorming measures) can also be added spontaneously at any point using the Retrospective navigation.

Yes, the Echometer Retrospective Tool offers various export options for retrospectives.

The most popular method is to generate a PDF that contains the feedback, the votes from the prioritization and the measures of the retrospective. It is also possible to share the retrospective via a sharing link.

A summary of the retrospective is also automatically sent to other participants by email after the retrospective, provided they are registered as team members in the team.

Yes, the online retrospective tool Echometer is one of the few retrospective software tools that also optimally supports the recording and tracking of measures:

  • Integration: You can also record measures directly in Jira via an integration.
  • Automatic follow-up: All open measures from past retros appear automatically in the measure review of the next retrospective for tracking purposes. This gives the team an overview of which measures are currently still open and creates a commitment to implementing the agreed measures.
  • Reminders: Measures are assigned to a person responsible, who automatically receives a reminder email when the measure is created so that the measure is not forgotten. In addition, each participant can flexibly receive action reminders via email and manage the action status at any time in the Echometer Retro Tool.

This means that Echometer's tool for team retrospectives has extensive and well thought-out functions for action tracking.

Yes, Echometer allows grouping and prioritizing (voting on points) of feedback on the Retrospective Board.

All participants can simply drag and drop cards onto each other and group them together.

There are 2 modes for prioritizing:

  • In "Live Voting" (the recommended mode), the moderator selects how many votes each participant should have and then starts the hidden voting. As soon as all votes have been cast, the moderator can close the live voting. During the voting, you can see how many votes are still to be awarded. After the voting is closed, the cards in the columns are automatically sorted in descending order so that the cards with the most votes are at the top.
  • In "Facilitated Voting" mode, the moderator simply selects how many votes are allocated to each topic. This mode is only necessary in exceptional cases.

Feedback can be optimally processed in the team using Echometer and the measures derived from it can also be easily recorded in Echometer in direct connection with the feedback.

Yes, with the online retrospective software Echometer you can collect asynchronous feedback on the retrospective in advance via a survey.

This means that obtaining feedback is asynchronous and you can make the most of the time spent together in retrospect.

Yes, absolutely: The online retrospective software Echometer is optimized for distributed teams working remotely and includes various options for interacting with each other in real time.

Both the retrospectives and the whiteboards are synchronized in real time for all participants and you can also optionally display your colleagues' cursors.

Yes, the online retrospective tool Echometer is a free tool that you can try out without logging in.

You can get started right away using this link: Echometer Retro Tool without login.

To invite other participants to your online retrospective in Echometer, you will need to register. Participants only need to enter their email address to join the retrospective, but do not need to log in.

After the retrospective, participants can optionally log in to access the summary even after the retrospective has ended.

Yes, Echometer offers many high-quality templates for retrospectives and the respective steps of a retrospective.

Echometer is the retrospective software tool with probably the most integrated retrospective template ideas and patterns:

  • The retro templates in Echometer contain sample questions for the retro board. These are often creatively based on specific topics in –, such as the "Kart racing retrospective" or the "Time travel retrospective".
  • Some retro templates also contain templates for Health Checks. For example, to measure the Spotify Health Check or psychological safety in the team.
  • When creating a team, you can choose from various team templates for management teams or scrum teams, for example. The team templates then put together a suitable team Health Check for the team.
  • For icebreakers in the retrospective, Echometer has over 50 ideas for sample questions that can be used spontaneously and randomly in a retrospective via a random generator.
  • And then there are whiteboard templates in Echometer, which contain ideas for check-ins, team building and the development of measures.

One of the greatest strengths of the Echometer Retro Tool are the various templates for retrospectives, which can be used as patterns for the creative design of your own retrospectives.

Here is a short list of the samples as an insight into the retrospective templates:

  • Happy, Wondering, Sad
  • Three Little Pigs
  • Team Morale Health Check
  • Easter and Christmas retrospective templates
  • DORA Retrospective
  • 5 agile values Health Check
  • Spotify Squad Health Check Radar
  • Psychological safety Health Check
  • DORA Retrospective
  • Unique retrospective templates such as the "7 Dwarfs Retrospective" or the "Football Retrospective"

If you are interested in the Retrospective Tools templates, take a quick look at the tool: Echometer Retro Templates & Templates

Yes, Echometer is an online tool for retrospectives that offers Jira integration.

With the Jira integration in Echometer, measures from Echometer can be created in Jira boards with a single click.

This makes Echometer a good retrospective software tool if your team is already using Jira.

Echometer is not available in the Atlassian Marketplace, but as separate software via my.echometerapp.com callable.

Yes, Echometer can be called a starfish retrospective tool, because with Echometer you can easily perform the starfish retrospective on an interactive online retrospective board.

Hot tip: If you are interested in the Starfish Retrospective, take a quick look at Echometer. Because the special thing about Echometer is that you can try out the starfish retrospective immediately (time-saving, without logging in) at this link: Echometer Starfish Retrospective Access without login

The Echometer Sprint Retrospective software has very extensive features, both for beginners and experts. The following features form the core of the tool:

  • Structured retrospective flow with integrated whiteboards for flexible brainstorming on individual focus topics
  • Retrospective board for brainstorming, presenting, grouping and voting with live collaboration
  • Moderator tools such as a timer, anonymity settings and control over the agenda step (focused for all participants)
  • Integrated tracking of measures from past retrospectives with automatic resubmission and incl. Jira integration
  • Unbiased brainstorming: Concealed cards on the retro board as well as on the integrated whiteboards prevent participants from influencing each other during the brainstorming session.
  • Simple, quick setup of the tool: Many users report that they were able to start their first retrospective in less than 10 minutes.

The following features are Echometer's unique selling points that are relevant for experienced Scrum Masters and team leaders:

  • Dashboard with retrospective history, including duration of the retrospective, number of participants and ROTI score
  • PDF and Markdown export of the retrospective after completion
  • The retrospective can take place asynchronously (e.g. also via a survey that is sent out before the retro) or in real time
  • Anonymous feedback via survey or on the Retrospective Board
  • Anonymous voting and prioritization of feedback on the retrospective board by awarding points
  • Query or measurement of the "ROTI score" (i.e. Return on Time Invested) after the retrospective for continuous evaluation and improvement of the retrospective by team members
  • Creation of Health Check surveys or pulse surveys as a happiness check and mood barometer in order to recognize trends (e.g. increasing dissatisfaction) in the team at an early stage
  • Health Check KPIs and agile metrics in the analysis dashboard including history
  • Health Check Surveys or pulse surveys also possible across teams

The Echometer Retrospective Tool offers the following features for retrospective template ideas, questions and samples:

  • 50+ Retrospective Template Ideas including Keep Stop Start, Happy Wondering Sad and the Starfish Retrospective
  • 200+ Retrospective Health Check questions and templates
  • Retrospective Icebreaker Library with 50+ fun retrospective check-ins to promote psychological safety and team spirit etc.
  • Whiteboard templates for visual, interactive retrospective icebreakers (including seasonal highlights for e.g. Easter and Christmas)
  • Whiteboard templates to structure and facilitate the creation of measures

Yes, the retrospective software tool Echometer is easy to use even for beginners who are not yet familiar with retrospectives.

Many users report that they were able to carry out their first retrospective in Echometer in less than 10 minutes of preparation!

Thanks to the structured process in Echometer, carrying out the retrospective is also very easy.

On the testimonial page of Echometer you will find numerous confirmed user reviews: Echometer Testimonials

Echometer is the best software tool for retrospectives compared to alternative retrospective software tools such as Retrium, EasyRetro, Reetro, Neetro and TeamRetro for three reasons:

  1. Large selection of creative templates for retrospectives: Users of Echometer confirm that Echometer has a uniquely wide range of retro board ideas.
  2. Echometer has a simple and intuitive structure for retrospectives that guides teams through retrospectives using best practices. This also makes Echometer very beginner-friendly.
  3. Echometer offers a generous free version.

Users of Echometer particularly appreciate the unique function of Echometer to insert Health Checks into their agile retrospectives: These agile Health Checks make a massive contribution to stimulating team reflection and actively involving every team member in the retrospective.

To summarize, even alternative retrospective software tools such as Parabol do not have the unique features of the Echometer retrospective tool, which are both simple and effective. Therefore, it can be said that Echometer is the best software app for conducting agile sprint retrospective meetings.

Yes, in Echometer you can get anonymous feedback from the team.

Echometer is one of the few online retrospective tools that can be used to collect feedback anonymously.

In Echometer, feedback can even be collected anonymously before the retrospective via asynchronous surveys, which is unique among online retrospective tools and distinguishes Echometer positively from tools such as the retrospective software Parabol.

Yes, Echometer offers a generous free version of the online retro tool that can be used permanently free of charge for one team. This includes all functions for team retrospectives.

You only have to switch to a paid version for additional functions such as SSO, multiple teams or an unlimited number of retrospectives.

Further information on the variants of Echometer's retro tool can be found on the pricing page here: Retro-Tool Price List

The greatest strengths of the Echometer retrospective tool are its impact on time savings, participant engagement and productivity.

  • With hundreds of ideas for retrospective templates in combination with the integrated surveys, Echometer makes it very easy to prepare great retrospectives in just a few minutes.
  • Thanks to the guided steps and the playful and interactive retrospective board, implementation is child's play, focused and results-oriented at the same time.
  • The integrated tracking of measures and team health makes it easier to recognize trends in the team at an early stage and ensure that measures from retrospectives are not forgotten

Combined with the unique features of the agile Health Checks and flexible whiteboards, Echometer is one of the best, if not the best, retrospective tool on the market, even better than the better-known Parabol retrospective tool.

Yes, Echometer's retro tool is technically secure and GDPR-compliant.

Several European financial institutions and insurance companies have chosen to purchase Echometer's retrospective tools over other alternatives due to strict regulatory requirements.

The data is stored and securely processed in Germany. The contract for commissioned data processing with details on the technical and organizational security measures of Echometer's processing can be viewed here: https://echometerapp.com/gdpr-and-security/

Echometer's tool for retrospectives offers the following integrations:

  • Jira (for easy tracking of measures from retrospectives in Jira boards)
  • Google login
  • SSO (only in paid version)

Echometer are particularly positive about the increase in the effectiveness of retrospectives and the improved measurability of team development through Echometer.

Here are some officially confirmed quotes from users and customers of the Echometer software tool, all of whom hold leadership positions in agile teams:

Duane Hill, Scrum Master Coach:

  • "Echometer is like a combination of Miro and a really smart retro board. It even provides metrics on the effectiveness of my coaching so I can easily spot trends in team development. I really love this tool – highly recommended for anyone who wants to make their retrospectives more effective!"

Lena Tölke, Agile Coach at Deutsche Bahn Sales:

  • "Thanks to the targeted questions in Echometer, we keep coming up with new insights for our further development in retrospectives and can make these transparent and measurable for all team members."

Clemens Schöne, Scrum Master at Communardo Products:

  • "Echometer is like the combination of Mural and EasyRetro – I am thrilled! With Echometer, remote retros can work much better and even be fun!"

Patrick Böttcher-Exner, management position at Relaxdays GmbH:

  • "One major advantage is that Echometer allows us to carry out and track both remote and on-site retrospectives in one tool."

Carina McLane, Senior Software Developer at Volvo:

  • "As a Scrum Master, it's not about the tools, but this one really makes the work a lot more enjoyable. After two years of experience with Echometer, I can recommend it to anyone who wants to enrich their retrospectives and understand their team better!"

Echometer is the perfect retrospective software tool for busy team managers, team leaders, engineering managers, but also scrum masters and Agile coaches in distributed or hybrid agile teams ("remote teams").

Users particularly appreciate how much time the tool saves for retrospective moderators and how it increases the engagement of participants in the retrospective. Therefore, people who value time savings, retrospective effectiveness and engagement benefit most from the functions of Echometer.

In addition, Echometer offers an easy, playful introduction to retrospectives and is therefore particularly suitable for teams that do not yet have much experience with retrospectives or are just starting out with agile working methods.

The Echometer retrospective software works as follows:

  • Simple preparation of retrospectives using templates for retro formats, surveys and whiteboards
  • Intuitive and step-by-step implementation of retrospectives. Possible both online and on-site. Simply use the QR code on site so that participants can take part via their smartphone with the Mobile Companion app.
  • Automatic follow-up through export functions and integrated tracking of developments and measures including retro archive.

The implementation of a retrospective in Echometer is as follows:

  • The retrospective board allows the agile team to start with a fun welcome screen where they can wait for the rest of the team while playing an interactive game.
  • Once all participants of the retrospective have arrived, continue with an icebreaker question. Echometer has several icebreaker question templates, including both open-ended questions and visual whiteboard templates with workshops and small games.
  • After the icebreaker, you reach the screen for tracking measures: Here, the team reviews the open actions from past retrospectives and decides whether to keep, close or discard the actions. This step is unique to Echometer and significantly improves the quality of the continuous improvement process of agile teams.
  • Then it's on to Team Health Check: all team members answer various questions, for example a question about satisfaction in the team or questions about psychological safety. This type of question increases engagement in the retrospective, even with introverted team members, as well as the creation of agile KPIs to track the mood in the team over time.
  • Then you continue with the retrospective board, where everyone can leave anonymous feedback on open questions – if this has not already been done in advance via a survey. There are hundreds of retrospective templates for different retrospectives on the Echometer retrospective board.
  • Feedback is first written face down on the retro board so that the participants do not influence each other. The moderator can then reveal the feedback column by column.
  • Once the feedback on the retro board has been uncovered, presented to the team and any queries about feedback have been clarified, the prioritization, i.e. the voting, can continue.
  • Voting in Echometer is anonymous. During the voting process, you can see how many votes have already been cast and how many are still open.
  • At on-site retrospectives, you can also vote using your smartphone.
  • As soon as the voting is complete, you can derive measures. To do this, you can either create a measure directly for the feedback or open the feedback on a new whiteboard to analyze the problem in more detail and brainstorm ideas for measures.
  • The brainstorming of measures on a separate whiteboard within the retro is a point of differentiation for Echometer compared to other tools for retrospectives such as Parabol. In Echometer, you can create a separate whiteboard for each topic within the retro and thus optimally control the focus of the discussion.
  • Finally, Echometer enables the retrospective to be concluded by anonymously asking the entire team about the ROTI score on a scale of 0 to 10 (i.e. the "Return on Time Invested"): This helps the team and in particular the retrospective moderator to continuously improve the quality of the retrospectives within the team itself.

Given this unique, structured and flexible retrospective process, combined with the range of functions, Echometer is often described as the best tool for agile retrospectives.

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