How do Scrum teams demonstrate product impact?
Scrum teams should not just count delivered features. More meaningful is the combination of a clear product goal, customer feedback, and a few delivery metrics such as lead time, deployment frequency, and change failure rate.
The numbers are not a control instrument. They help the team understand whether it is solving a relevant problem, whether it can deliver safely, and where learning or delivery bottlenecks lie. Source: Google: DORA Report 2025.