How do Scrum teams demonstrate product impact?

Scrum teams should not just count delivered features. More meaningful is the combination of a clear product goal, customer feedback, and a few delivery metrics such as lead time, deployment frequency, and change failure rate.

The numbers are not a control instrument. They help the team understand whether it is solving a relevant problem, whether it can deliver safely, and where learning or delivery bottlenecks lie. Source: Google: DORA Report 2025.

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